LKG Training Pack

TRAINING PAGE

Training page

Sandbox only. Not a production or sponsor-facing page.

This page is copied from the real canonical pack and marked as training.

Start here

Use these owned routes first when you want the clearest path into guides, next steps, and local markets.

Authoritative inventory

Advertising & Provider Info

Fixed inventory, contract-enforced pricing, and no pay-to-rank behavior.

Overview

We publish structured, location-specific guides, city pages, and state pages designed to help users understand their options and move into an approved next-steps flow.

Advertising on this platform is inventory-based, disclosed, and contract-enforced — not auction-driven, not pay-to-rank, and not cluttered with uncontrolled placements.

Sales page contract

This page is the authoritative public inventory and pricing document. It is not a live ad surface.

What you are buying

City & State Placement is the baseline product. It covers city and state page placements only.

Statewide Buyout covers the state page plus up to 10 selected city pages in that state. Additional cities require explicit add-on pricing.

Vertical Buyout is the only product that includes homepage hero visibility, guide visibility, and sponsor-dominant CTA conversion surfaces.

Homepage rule

The homepage is not part of standard inventory. There is no default homepage ad slot. Homepage hero placement appears only during an active vertical buyout.

Guide rule

Guide pages are not part of standard inventory and are not included in statewide buyouts. Guide visibility is reserved for vertical buyouts.

CTA conversion rule

Only a vertical buyout can buy out the CTA conversion layer. The public button still flows into the same /next-steps/ path. A hero placement may include a Next Steps button, but it must use that same route. Request-assistance submissions may route to the active sponsor when a live vertical buyout is configured.

What standard placement does not include

Standard placement does not include homepage visibility, guide visibility, site-wide visibility, or CTA buyout rights.

Placement by page type

Page typeCity & State PlacementStatewide BuyoutVertical Buyout
City pagesYesSelected cities onlyYes
State pagesYesYesYes
HomepageNoNoHero only
Guide pagesNoNoYes
CTA conversion surfacesNoNoYes

Statewide definition: one state page plus up to 10 selected city pages. More than 10 cities requires paid add-ons.

Conflict rule: an existing city sponsor is not silently overridden by a statewide buyout.

Sponsorship tiers (monthly pricing + scope)

City & State Placement Custom

  • City pages: top + middle + bottom placement
  • State pages: top + middle placement
  • No homepage placement
  • No guide placement

Statewide Buyout Custom

  • State page dominant placement
  • Up to 10 selected city pages in that state
  • Additional cities are paid add-ons
  • No homepage and no guide coverage

Vertical Buyout Custom

  • Homepage hero placement
  • Guide visibility
  • Eligible city/state surfaces across the vertical
  • CTA conversion dominance through the same /next-steps/ and /request-assistance/ flow

Runtime conversion mechanics

How sponsor-controlled conversion works

Sponsors do not take over the educational explanation by default. Sponsor influence begins when the user enters the approved conversion path.

Under a live vertical buyout, the runtime may place a sponsor-dominant Next Steps CTA on eligible pages. The public route stays the same: the hero button and page CTA still flow into /next-steps/.

The request-assistance form may carry sponsor routing metadata so the resulting lead can be directed to the active sponsor.

What standard placement does not buy
  • No homepage visibility
  • No guide visibility
  • No site-wide claim
  • No CTA conversion takeover

Start a sponsorship inquiry

Use the inquiry button below if you want City & State Placement, a Statewide Buyout, or a Vertical Buyout.

Start inquiry
Related search pathsAdditional owned routes for this topic

These routes support fanout/query coverage and keep owned paths visible, but they are intentionally secondary to the main framework and next-step flow.